Kudos to Apple for taking the banner ad format that’s been around a long time and refreshing it to make a strong statement to the PC audience. (These video ads are running heavy on a lot of PC websites like Engadget.com and PCMag.com.) View the ad.
Yesterday Seth Godin wrote a post entitled Advertising creativity is not dead. While he didn’t mention these Apple website ads they’re a great example of “finding the right people in the right frame of mind at the right moment.”
FLIR Creative 
November at 7:09 pm
Hilarious ad – thanks for sharing. And I did go to Seth’s blog and then head over to woot.com. The internet can be a glorious way of distraction from “real” work… =)
November at 7:14 pm
Yes it can – an endless path of distraction sometimes. Woot is a great site. And there’s a wine Woot also: http://wine.woot.com
January at 7:22 pm
[…] Advertising Creativity – part 2 January 17, 2008 Awhile back we wrote how we loved seeing Apple use the traditional banner ad format in a more creative way. They’re doing it again with a new ad. Click here or on the image below to see it in […]
December at 12:18 pm
[…] 12, 2008 We’ve noted before on this blog Apple’s creative use of the banner ad (part 1 & part 2). They’re doing it again today with this ad currently running on Yahoo’s […]