Archive for the 'Design' Category

How you deliver your message makes a difference

January

Without the clever delivery, this is just another flier you’d ignore while walking around town.

balletposter

(via boingboing, via dinosaursandrobots)

New FLIR Creative Work: St. Luke’s Foundation 2007 Annual Report

September

We love the people involved in St. Luke’s Foundation and greatly enjoy the very small part we play in helping them take care of Whatcom County through the grants, scholarships and the leadership they bring to our community.

Here’s a look at the most recent annual report we created for the Foundation:

St. Luke's Foundation Annual Report - 2007

New FLIR Creative Work: Bellingham Festival of Music

July

FLIR Creative had the pleasure of supporting the Bellingham Festival of Music earlier this year by creating the invitation for the “Celebrate the Night” fund raiser as well as the event program. The festival is full swing right now – take a look at the schedule of performances.

Fortune interview with Apple CEO Steve Jobs

March

Be sure to carve out a a few minutes today to read the Fortune interview with Apple CEO Steve Jobs (link to article). A few quotes I really liked:

Product development & market research
“It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do.”So you can’t go out and ask people, you know, what the next big [thing.] There’s a great quote by Henry Ford, right? He said, ‘If I’d have asked my customers what they wanted, they would have told me “A faster horse.” ‘ “

Apple retail stores
“It was very simple. The Mac faithful will drive to a destination, right? They’ll drive somewhere special just to do that. But people who own Windows – we want to convert them to Mac. They will not drive somewhere special. They don’t think they want a Mac. They will not take the risk of a 20-minute drive in case they don’t like it.

“But if we put our store in a mall or on a street that they’re walking by, and we reduce that risk from a 20-minute drive to 20 footsteps, then they’re more likely to go in because there’s really no risk. So we decided to put our stores in high-traffic locations. And it works.”

Design Has A Shelf Life

January

Phone Helper
(image via the great site Modern Mechanix)

Design is a funny thing in that today’s perfect design solution can become outdated or in need of replacement in short order. Over the years I’ve seen companies and organizations cling to their expired logo/website/brochure because the VP’s son designed it, or because they spent thousands of dollars on it 3 years ago and are stubbornly trying to get 5 years of life out of the project. To the company’s detriment, the design that was originally created to help that company be profitable (insuring they stay in business), does the opposite and starts to cost them money (lost business, perception as an industry laggard, etc.).

Design has a shelf life. Your business, markets, and life are in various states of flux, but that’s no excuse for settling for off-strategy or expired design/branding.

Focus Groups

January

So much could be written about overvaluing focus groups and their group dynamics when it comes to evaluating new ideas and design. Lucky for me though, these videos do such a good job I don’t have to write much at all. (Love the part about color in the first one.)

New FLIR Work: A New Identity For Kulshan Builders

November

FLIR Creative just finished a new identity for Kulshan Builders, a local green builder. The identity fuses Kulshan Builder’s classic craftsmanship with their skill in utilizing the most effective green building techniques.

Kulshan Builders Identity