Archive for the 'Creativity' Category

Monochromatic magic

January

Watch as the band Friendly Fires becomes transformed into Skeleton Boys (the track’s title) with the aid of double-sided sticky tape, fans and trillions of bean bag balls. The result is a very entertaining and creative music video.

Vodpod videos no longer available.

Apple’s advertising creativity – part 3

December

We’ve noted before on this blog Apple’s creative use of the banner ad (part 1 & part 2). They’re doing it again with this ad that recently ran on Yahoo’s game site illustrating in a very memorable way how cool gaming can be on the iPhone and iPod touch.

Maybe you are just looking at things from the wrong angle.

July

Try changing your perspective.

Fortune interview with Apple CEO Steve Jobs

March

Be sure to carve out a a few minutes today to read the Fortune interview with Apple CEO Steve Jobs (link to article). A few quotes I really liked:

Product development & market research
“It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do.”So you can’t go out and ask people, you know, what the next big [thing.] There’s a great quote by Henry Ford, right? He said, ‘If I’d have asked my customers what they wanted, they would have told me “A faster horse.” ‘ “

Apple retail stores
“It was very simple. The Mac faithful will drive to a destination, right? They’ll drive somewhere special just to do that. But people who own Windows – we want to convert them to Mac. They will not drive somewhere special. They don’t think they want a Mac. They will not take the risk of a 20-minute drive in case they don’t like it.

“But if we put our store in a mall or on a street that they’re walking by, and we reduce that risk from a 20-minute drive to 20 footsteps, then they’re more likely to go in because there’s really no risk. So we decided to put our stores in high-traffic locations. And it works.”

The Power of Glasses

February

You can bet the creative person responsible for this ad series has suffered through life as a wearer of glasses.
The Power Of Glasses

Lickable Print Ads?!

February

We’re a gotta have it now society. No more saving up for the new toy/dress/couch. No more layaway programs. Has this mindset gone so far that it’s anWelchs Lickable inconvenience to clip a free sample coupon to try a new product? Maybe you’d be more willing to try a new food item if you didn’t even have to go to the store to try it. That’s what advertisers are hoping…

Lickable ads are here (which is equal parts cool and gross), and you’ve got Welch’s to thank. Just lift the flap and give the juice sample a lick. You can give it try on Feb 18 when the ad appears in People magazine.

Link to the Wall Street Journal article on the lickable ads.

Apple’s Advertising Creativity – part 2

January

A while back we wrote how we loved seeing Apple use the traditional banner ad format in a more creative way. They’re doing it again with a new ad we saw on the website today. Click here or on the image below to see it in action.

Apple 3