Archive for November, 2007

New FLIR Work: Winter In Downtown Bellingham

November

As the seasons change, so do the Downtown Renaissance Network window display banners. Stop by the Information Station near the corner of Holly and Cornwall this winter and take a peak at the new banners FLIR Creative just finished. See the Fall ’07 posters we designed here.
DRN Winter Banners

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New FLIR Work: A New Identity For Kulshan Builders

November

FLIR Creative just finished a new identity for Kulshan Builders, a local green builder. The identity fuses Kulshan Builder’s classic craftsmanship with their skill in utilizing the most effective green building techniques.

Kulshan Builders Identity

FLIR Note: Online Catalog

November

Here’s an interesting online catalog. Hover over the blue cup to see what I mean.

Apple’s Advertising Creativity

November

Kudos to Apple for taking the banner ad format that’s been around a long time and refreshing it to make a strong statement to the PC audience. (These video ads are running heavy on a lot of PC websites like Engadget.com and PCMag.com.) View the ad.

Yesterday Seth Godin wrote a post entitled Advertising creativity is not dead. While he didn’t mention these Apple website ads they’re a great example of “finding the right people in the right frame of mind at the right moment.”

Mac Vista

Paul Harvey and the Education of America

November

I am sometimes amazed at what I can absorb from my exposure to advertising despite a minimum level of engagement. As I shave and brush my teeth every morning before work I listen to the radio we have in our bathroom which is usually set to KGMI. I hear the news, ads and Paul Harvey. What’s interesting is how much more information I absorb from Paul Harvey’s ads compared to most other ads.

Paul Harvey is the last of the old guard in radio. A warm on-air personality, a graceful delivery of news and commentary, and his hallmark phrase signally an upcoming ad And now, page 2. Friends, I’d like to tell you about (insert product here) or Judy of Plano, Texas writes: Dear Mr. Harvey. My new Bose radio is amazing…

Consumers tend to naturally tune out, or at the very least, be very wary of most advertising. As a fellow wary consumer, what’s remarkable to me is how the opposite seems to be true with Mr. Harvey’s ads. In an age of jaded consumers Paul Harvey’s ads sound like word-of-mouth advertising from someone you can trust. His delivery is inviting, and even though a lot of products seem targeted towards senior citizens, he makes the message so inviting that I wind up listening.

His great voice and demeanor aside, Paul Harvey’s greatest skill is his ability to educate the consumer – which is not an easy task. Everything I know about ocular nutrition and Bose radios I have absorbed from listening to Paul Harvey as I brush my teeth. I’ve never bought any of the products he advertises but that doesn’t mean he’s failed to do his job. Product sales aside, companies pay Paul Harvey to pitch their products for the benefit of just being associated with him and leveraging his reputation. To Paul Harvey listeners, association with the great broadcaster means your products are perceived as being trustworthy and have gained a stamp of approval from Mr. Harvey.

In the end, Trust + Education = Sales

If you’ve never heard Mr. Harvey in action, give him a listen here.

Make-A-Wish Ad

November

There’s a lot of directions you can take when creating an ad to promote and raise awareness of the Make-A-Wish foundation. We think this ad not only holds the viewer’s attention but also does a great job in conveying how the foundation enriches the lives of children with life-threatening medical conditions in a personal way. See the ad here or click the photo below.

Make A Wish screen cap

FLIR Featured in BBJ Article

November

Rebranding graphicFLIR Creative was interviewed recently for a story on rebranding that appears in this month’s Bellingham Business Journal. Give it a read.