Archive for the 'TV' Category

Industrial Credit Union TV Ads

September

Two new TV ads FLIR Creative developed for Industrial Credit Union promoting their short term mortgage campaign.

Whatcom Museum TV Ads

November

After years of planning and construction Whatcom Museum’s much-anticipated, and already iconic, Lightcatcher Building is set to open this weekend (Herald article). To help spread the word and stir up some curiosity we developed two TV ads. The ads are currently running in the Seattle area and Whatcom County and were shot & edited by our friends at Hand Crank. (Click the YouTube logo to watch them in HD.)

Shapoopi: When was the last time someone was excited to see your ad?

January

While watching TV last night I ran across King 5’s Evening Magazine. They were running a piece previewing new Vern Fonk Insurance ads that will start running in February. (If you haven’t seen Vern Fonk Insurance’s low budget and goofy TV ads before I linked to a few below.)

And yes, you read that right, Evening Magazine was doing a story on a local business’s ads that haven’t even started running yet. No, the ads don’t appeal to everyone (they’re not supposed to) and yes they’re so bad they’re good. It’s that one-two punch that makes the ads a pretty good case study. They attract and qualify the ideal group of prospective customers while entertaining a few others along the way.

You might not like the ads, but when is the last time someone was excited to see your ad? Or better yet, told a friend about your new ad?

Shipoopi!

Nickelodeon Channel Going Dark

September

TV BlackAt noon this Saturday Nickelodeon will turn off all their programming and go completely dark (link to AP story). The three hours of dead air is part of its fourth annual worldwide day of play, an encouragement to kids to get outside and work on getting in shape.

A few quick thoughts:

  1. Sometimes the greatest way to get noticed is to create a vacuum. A moment of silence, a limited edition product, or taking a leave of absence. In show business this strategy is called “leave them wanting more.” In business it’s called “supply and demand.”
  2. Maybe you’re an adult and could care less about Nickelodeon going dark. What if it was CNN or ESPN going dark for 3 hours? Most people would notice and you can bet you’d hear about it at your office or from a friend. This is the youth equivalent and it will be highly noticed.
  3. Sure this is all for a great cause and helps kids think about life outside of watching TV and playing instead. But Nickelodeon is also getting a tremendous amount of favorable PR from this. It’s being covered on TV, radio, internet news sites and blogs like this one. The favorable PR reaches far beyond the affected demographic.
  4. I think what Nickelodeon is doing this Saturday is admirable and won’t go unnoticed. However, at the risk of sounding like a cynic, it’s just too easy for kids to switch over to another channel when Nickelodeon goes dark.

Yo Gabba Gabba!

September

A friend of mine just introduced me to a new kids TV show that started running in August on Nick Jr. called Yo Gabba Gabba!

Yo Gabba Gabba! is hosted by a character named DJ Lance Rock, and five toy monsters: Brobee, Foofa, Muno, Plex, and Toodee. It features characters named The MC Bat Commander, Ricky Fitness, and Muno the Cyclops. Just look at these guys! If they don’t look like a fun group to you then you must be dead.

Yo Gabba GabbaFrom the few clips I’ve seen on YouTube I’m entranced. The characters are fun, the sets are vibrant, and the music is a mix of current hip-hop and alternative bands. Like any good kids show, Yo Gabba Gabba! is fun for both me and my kids.

Overall, the bold colors, character design and clean and simple sets give the show a great sense of style that makes it stand out from other kids shows I’ve watched (I have two boys under the age of 6, so it’s safe to say I’ve seen my share).

So why am I even writing about Yo Gabba Gabba! on this blog?

Inspiration is everywhere. It doesn’t matter if it’s a children’s TV show, an old poster clinging to a telephone pole, or a well designed kitchen tool, it’s all fodder that helps us keep creatively diverse and sharp. Anything can be the next nugget of inspiration to be logged in our FLIR brains.

The interesting thing from our perspective is how Yo Gabba Gabba! might influence our own work. It might not be in the ways you would initially expect (bright colors, trendy design, etc.). Before you execute a look & feel like Yo Gabba Gabba’s there first has to be singular purpose or foundation. In addition to the cool look & feel/use of music/original characters, it’s that core idea of communicating differently to kids using a completely fresh visual language that inspires us.