Archive for the 'Video' Category

When driving becomes writing

July

Two typographers ( Pierre & Damien / plmd.me ) and a professional race car driver (Stef van Campenhoudt) collaborated to design a typeface with a car. The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman (openframeworks.cc )

Download the font here: nl.toyota.be/iqfont
More pictures here: flickr.com/photos/40243214@N05/sets/72157621047564023/

Vodpod videos no longer available.

Monochromatic magic

January

Watch as the band Friendly Fires becomes transformed into Skeleton Boys (the track’s title) with the aid of double-sided sticky tape, fans and trillions of bean bag balls. The result is a very entertaining and creative music video.

Vodpod videos no longer available.

Shapoopi: When was the last time someone was excited to see your ad?

January

While watching TV last night I ran across King 5’s Evening Magazine. They were running a piece previewing new Vern Fonk Insurance ads that will start running in February. (If you haven’t seen Vern Fonk Insurance’s low budget and goofy TV ads before I linked to a few below.)

And yes, you read that right, Evening Magazine was doing a story on a local business’s ads that haven’t even started running yet. No, the ads don’t appeal to everyone (they’re not supposed to) and yes they’re so bad they’re good. It’s that one-two punch that makes the ads a pretty good case study. They attract and qualify the ideal group of prospective customers while entertaining a few others along the way.

You might not like the ads, but when is the last time someone was excited to see your ad? Or better yet, told a friend about your new ad?

Shipoopi!

Focus Groups

January

So much could be written about overvaluing focus groups and their group dynamics when it comes to evaluating new ideas and design. Lucky for me though, these videos do such a good job I don’t have to write much at all. (Love the part about color in the first one.)

Jason Runs The Jaws of Life

October

You’ve already seen me in action in the St. Joseph Hospital O.R. One of the other great experiences I had a week ago while filming a video for the St. Luke’s Foundation was the opportunity to run the Jaws of Life. The clip below shows me running the cutting attachment on the Jaws.

OH ARE they?

September

[Chris] “I like your nurses uniform.”
[Me] “These are O.R. scrubs.”
[Chris] “OH ARE they?!”

That little exchange happened a couple of times – how could we resist? Chris and I were wearing O.R. scrubs so we could film in St. Joseph Hospital’s Operating Unit of for a video project we’re working on.

We’ll write more about this project soon. But it took us to some very interesting locations including the O.R.

O.R. Scrubs