Follow up to Marketing 101 seminar: Social Media

May

One of the questions I was asked by multiple people after the marketing seminar was “which social media tool is right for me and my business?” This USA Today article provides a good general summary of the social media heavy-weights giving you a starting point for your small business.

Here are my two cents to add to the article and a recap of what I said at the seminar about tracking mentions of you and your business online:

  1. Set up Google Alerts for your business
  2. If you don’t use Twitter, keep an eye out for you your business/organization using their search tool
  3. Implement Google Analytics or some other analytic system on your website
  4. Create a LinkedIn account, it’s easy and helpful

I’ll be recapping some of the other points from the seminar with blog posts over the coming week. So keep an eye on this blog or follow us on Twitter for instant notification.


    New FLIR Creative Work: Ladies’ Night Out

    April

    Keep your eyes peeled this May for some new work we just finished for Downtown Bellingham Partnership promoting the upcoming Ladies’ Night Out. And if you’re a lady (no dudes allowed) you’re invited Downtown on May 29th for some shopping, sipping, and partying.

    Downtown Bellingham Ladies' Night


    New FLIR Creative work: pimpmykeyboard.com

    April

    pimpMYkeyboard


    New FLIR Creative work: Hoppis Real Estate

    March

    Local realtor Joe Hoppis needed help distinguishing himself in a crowded marketplace and conveying his knack for helping people find the right house in the right neighborhood. Using the concept of “wants vs. needs,” we captured actual clients in moments that homebuyers can relate to, resulting in a campaign that rises above typical real estate advertising.

    hoppiscampaign


    New FLIR Creative work: Northern Economics

    February

    Our redesign of the Northern Economics website has launched giving the economic consulting firm improved functionality and site editing, wrapped in a new look & feel coinciding with their recent rebranding.

    Northern Economics homepage

    Northern Economics website


    How you deliver your message makes a difference

    January

    Without the clever delivery, this is just another flier you’d ignore while walking around town.

    balletposter

    (via boingboing, via dinosaursandrobots)


    Monochromatic magic

    January

    Watch as the band Friendly Fires becomes transformed into Skeleton Boys (the track’s title) with the aid of double-sided sticky tape, fans and trillions of bean bag balls. The result is a very entertaining and creative music video.

    Vodpod videos no longer available.