Design Has A Shelf Life

January

Phone Helper
(image via the great site Modern Mechanix)

Design is a funny thing in that today’s perfect design solution can become outdated or in need of replacement in short order. Over the years I’ve seen companies and organizations cling to their expired logo/website/brochure because the VP’s son designed it, or because they spent thousands of dollars on it 3 years ago and are stubbornly trying to get 5 years of life out of the project. To the company’s detriment, the design that was originally created to help that company be profitable (insuring they stay in business), does the opposite and starts to cost them money (lost business, perception as an industry laggard, etc.).

Design has a shelf life. Your business, markets, and life are in various states of flux, but that’s no excuse for settling for off-strategy or expired design/branding.

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One Response to “Design Has A Shelf Life”


  1. Hi guys,

    I just wanted to let you know how much I enjoyed your blog! 🙂

    Cheers,
    jewels


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