Shapoopi: When was the last time someone was excited to see your ad?


While watching TV last night I ran across King 5’s Evening Magazine. They were running a piece previewing new Vern Fonk Insurance ads that will start running in February. (If you haven’t seen Vern Fonk Insurance’s low budget and goofy TV ads before I linked to a few below.)

And yes, you read that right, Evening Magazine was doing a story on a local business’s ads that haven’t even started running yet. No, the ads don’t appeal to everyone (they’re not supposed to) and yes they’re so bad they’re good. It’s that one-two punch that makes the ads a pretty good case study. They attract and qualify the ideal group of prospective customers while entertaining a few others along the way.

You might not like the ads, but when is the last time someone was excited to see your ad? Or better yet, told a friend about your new ad?


2 Responses to “Shapoopi: When was the last time someone was excited to see your ad?”

  1. CB Says:

    I am very sorry to say that I know where this word comes from. Shipoopi (proper spelling) is from a little musical called “The Music Man”. Marcellus Washburn sings a song called “Shipoopi” which I am even more sorry to say, I actually sang in the high school production of the musical. Marcellus Washburn was originally played by Buddy Hackett who is (or was) about 5’3″ and 220 pounds. At the time of my performance I was about 6’3″ and about 175 pounds. In no way was the number a success and I continue to wake in cold sweats thinking about it. Just thought you would want to know the origin.

  2. Jason Lee Says:

    Thanks for the background CB – it’s greatly appreciated. I think it would help this audience even more though if you a provided a photo or video of your high school performance so we can fully understand “Shipoopi.” What do you say? 🙂

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