Taco Bell: Steal A Base, Steal A Taco


Taco BellThe 2007 World Series is about to start, and there’s already a winner – Taco Bell.

Taco Bell has announced that if a player from either World Series team successfully steals a base, every person in America (all 300 million of us) will be able to visit Taco Bell on a specified date and time to receive a free Beef Crunchy Taco. Taco Bell is calling the campaign “Steal A Base, Steal A Taco.” The campaign website is here.

Promotions like this are admirable because of the scope and potential cost to implement. What of course justifies the cost of implementation is that it is irresistible fodder for the media – and until giving away one free item to everyone in America is commonplace, it should be worthy of news coverage. Even if you don’t like the restaurant chances are high that you’ll either tell a friend about the promotion or hear about it from a friend or your choice of news source. And that’s just what Taco Bell is counting on.

There are two ways this promotion can end:

No player steals a base – Taco Bell still receives MILLIONS of dollars worth of free PR (news articles, TV news reports, blogs, and word-of-mouth) and doesn’t have to give away a single taco.

There’s a stolen base in the World Series – Taco Bell still receives MILLIONS of dollars worth of free PR, a lot of people get something for free and have a little fun, and Taco Bell has the chance to pick up some new customers from the promotion and increase the reach of their brand further in the U.S.

Either way Taco Bell wins.

5 Responses to “Taco Bell: Steal A Base, Steal A Taco”

  1. marlinco Says:

    Great post. I haven’t eaten Taco Bell in well over a decade, and still I love this idea.

    All I can think of is the collective goofy fun that happens when all fans in a stadium start doing something together, like cheering for the seagull that won’t leave the right fielder alone. I picture the same thing happening here. Every potentially base-stealing moment will be loaded with taco tension, the entire stadium chanting Ta-Co, Ta-Co, Ta-Co. How cool is that?

  2. Jason Lee Says:

    “Taco Tension.” What a great phrase.

    I too would love to see the stadium start chanting “Ta-co, Ta-co…” as a result of a successful stolen base. That would be phenomenal!

  3. Ho-Lee-Shit! Free tacos! I had no idea, thanks.

  4. […] Comments Nicholas David on Taco Bell: Steal A Base, Steal…Jason Lee on Taco Bell: Steal A Base, Steal…marlinco on Taco Bell: Steal A Base, […]

  5. coach rex Says:

    i agree. great marketing but i’m always amused by the people who will wait in enormously long lines for a free 89-cent taco. 🙂

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