FLIR Creative

Industrial Credit Union TV Ads

Jason Lee — Thu, 23 Sep 2010 02:12:52 +0000

Two new TV ads FLIR Creative developed for Industrial Credit Union promoting their short term mortgage campaign.

New wine packaging: Willow Crest

Jason Lee — Wed, 14 Jul 2010 23:30:45 +0000

We’ve just completed a refresh of Willow Crest’s wine packaging with an emphasis on the Estate Grown aspect of the Yakima Valley line. We’ve seen it popping up locally so keep an eye out next time you’re looking for wine.

Whatcom Museum TV Ads

Jason Lee — Mon, 09 Nov 2009 20:16:39 +0000

After years of planning and construction Whatcom Museum’s much-anticipated, and already iconic, Lightcatcher Building is set to open this weekend (Herald article). To help spread the word and stir up some curiosity we developed two TV ads. The ads are currently running in the Seattle area and Whatcom County and were shot & edited by our friends at Hand Crank. (Click the YouTube logo to watch them in HD.)

Award winning FLIR Creative campaign

Jason Lee — Thu, 29 Oct 2009 21:41:56 +0000

Big news… our advertising campaign for Industrial Credit Union received a Spectrum Award in the $50-$150 million category at the 2009 WCUL Spectrum Awards. More importantly, the campaign helped ICU exceed their loan campaign target by 50%.

Here’s a peek at part of the campaign:

FLIR Creative Presents ART & COPY

Jason Lee — Fri, 02 Oct 2009 17:47:34 +0000

Fall in Bellingham means it’s time for DOCTOBER – Pickford Cinema’s month-long Documentary series. FLIR Creative is proud to be sponsoring the movie Art & Copy running October 23 & 24.

Art & Copy profiles some of the most successful and memorable ad campaigns of all time as well as candid interviews with the creative minds behind them. Kenneth Turan of the LA Times said “They are both subversives and establishmentarians, salesmen and entertainers, people who believe they are in the most exciting business on Earth. They are the giants of modern advertising, and they have some alluring tales to tell.”

Check out the trailer below, and we’ll see you at the Pickford later this month.

Visit the movie site.
Visit the Pickford Cinema page for this movie.
Learn more about the Pickford Cinema’s month-long DOCTOBER event.

When driving becomes writing

Jason Lee — Thu, 23 Jul 2009 16:47:47 +0000

Two typographers ( Pierre & Damien / plmd.me ) and a professional race car driver (Stef van Campenhoudt) collaborated to design a typeface with a car. The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman (openframeworks.cc )

Download the font here: nl.toyota.be/iqfont
More pictures here: flickr.com/photos/40243214@N05/sets/72157621047564023/

New FLIR Creative wine packaging spotted in-store

Jason Lee — Wed, 27 May 2009 22:05:48 +0000

Just spotted our Avery Lane redesign at Trader Joe’s. You can also find it at Cost Cutter and Haggen.

Follow up to Marketing 101 seminar: Social Media

Jason Lee — Fri, 22 May 2009 17:57:44 +0000

One of the questions I was asked by multiple people after the marketing seminar was “which social media tool is right for me and my business?” This USA Today article provides a good general summary of the social media heavy-weights giving you a starting point for your small business.

Here are my two cents to add to the article and a recap of what I said at the seminar about tracking mentions of you and your business online:

Set up Google Alerts for your business
If you don’t use Twitter, keep an eye out for you your business/organization using their search tool
Implement Google Analytics or some other analytic system on your website
Create a LinkedIn account, it’s easy and helpful

I’ll be recapping some of the other points from the seminar with blog posts over the coming week. So keep an eye on this blog or follow us on Twitter for instant notification.

New FLIR Creative Work: Ladies’ Night Out

Jason Lee — Thu, 30 Apr 2009 18:22:26 +0000

Keep your eyes peeled this May for some new work we just finished for Downtown Bellingham Partnership promoting the upcoming Ladies’ Night Out. And if you’re a lady (no dudes allowed) you’re invited Downtown on May 29th for some shopping, sipping, and partying.

New FLIR Creative work: pimpmykeyboard.com

Jason Lee — Thu, 23 Apr 2009 18:47:37 +0000

New FLIR Creative work: Hoppis Real Estate

Jason Lee — Tue, 03 Mar 2009 20:07:58 +0000

Local realtor Joe Hoppis needed help distinguishing himself in a crowded marketplace and conveying his knack for helping people find the right house in the right neighborhood. Using the concept of “wants vs. needs,” we captured actual clients in moments that homebuyers can relate to, resulting in a campaign that rises above typical real estate advertising.

New FLIR Creative work: Northern Economics

Jason Lee — Mon, 09 Feb 2009 19:39:45 +0000

Our redesign of the Northern Economics website has launched giving the economic consulting firm improved functionality and site editing, wrapped in a new look & feel coinciding with their recent rebranding.

How you deliver your message makes a difference

Jason Lee — Fri, 30 Jan 2009 19:53:20 +0000

Without the clever delivery, this is just another flier you’d ignore while walking around town.

(via boingboing, via dinosaursandrobots)

Monochromatic magic

Jason Lee — Wed, 21 Jan 2009 19:29:13 +0000

Watch as the band Friendly Fires becomes transformed into Skeleton Boys (the track’s title) with the aid of double-sided sticky tape, fans and trillions of bean bag balls. The result is a very entertaining and creative music video.

New FLIR Creative Work: St. Luke’s Foundation

Jason Lee — Wed, 07 Jan 2009 03:56:14 +0000

A new brochure that chronicles St. Luke’s Foundation’s landmark twenty-five years of giving and leadership in Whatcom County.

Merry Christmas from FLIR Creative!

Jason Lee — Wed, 17 Dec 2008 18:47:04 +0000

Apple’s advertising creativity – part 3

Jason Lee — Fri, 12 Dec 2008 19:17:43 +0000

We’ve noted before on this blog Apple’s creative use of the banner ad (part 1 & part 2). They’re doing it again with this ad that recently ran on Yahoo’s game site illustrating in a very memorable way how cool gaming can be on the iPhone and iPod touch.

Coming soon

Jason Lee — Wed, 10 Dec 2008 14:01:04 +0000

New FLIR Creative Work: 12 Days of Christmas in Downtown Bellingham

Jason Lee — Mon, 08 Dec 2008 22:57:41 +0000

We just completed a great project with Downtown Renaissance to brand and promote the annual Downtown Bellingham holiday campaign. There are a lot of great events happening now through Christmas, visit the 12 Days of Christmas page to see it all. And don’t forget, free parking Downtown during the lunch hour through Dec. 31.

New FLIR Creative Work: Trick-Or-Treat

Jason Lee — Wed, 22 Oct 2008 20:10:43 +0000

I’ll be honest, I miss trick-or-treating… a lot. As a kid I was ruthlessly efficient at making my way through the neighborhood knowing exactly which homes to skip in order to maximize my returns with the more generous houses (like the older retired couple who would hand out full size candy bars!)

So another year removed from our childhood trick-or-treating days, FLIR Creative lives vicariously through this new poster for Downtown Renaissance Network and all the lucky kids who will get to dress up and fill their plastic jack-o-lanterns with gobs of free candy from generous downtown businesses.