New FLIR Creative wine packaging spotted in-store

Just spotted our Avery Lane redesign at Trader Joe’s. You can also find it at Cost Cutter and Haggen.

Wine Packaging – A Favorite Project

I’m fascinated with packaging. I usually spend too much time at the grocery store looking at what new label designs have shown up on soup cans, cereal boxes, and especially wine bottles. I’ve been fortunate enough to work on several wine label designs, and have always enjoyed the challenge of finding that right mix of sophistication, story, and attention-grabbing image. The Chateau Ste. Michelle Artist Series Meritage packaging shown here was completed for a bottling in honor of the work of noted glass artist Dan Dailey. Bringing together Dan’s iconic glass sculptures with winemaker Erik Olsen’s distinctive blend made my job – like a good glass of wine – one of life’s simple pleasures.