Getting a tattoo and developing a new brand identity/logo are very similar:
- You only get one shot to get it right
- Once it’s created, you have it for a long time and they are very hard to change
- You pay for what you get. Have a professional help you, not your cousin or a buddy

Thinking of getting a “tattoo” or fixing your existing one? Let’s talk.
August 30, 2007 at 12:51 pm
wow, i’m speechless (on the tattoo). Great observations.
August 31, 2007 at 1:27 pm
Good luck on your business; I’ll be keeping tabs, I’m a local entrepreneur in Bham myself…