Whatcom Museum TV Ads

After years of planning and construction Whatcom Museum’s much-anticipated, and already iconic, Lightcatcher Building is set to open this weekend (Herald article). To help spread the word and stir up some curiosity we developed two TV ads. The ads are currently running in the Seattle area and Whatcom County and were shot & edited by our friends at Hand Crank. (Click the YouTube logo to watch them in HD.)

Award winning FLIR Creative campaign

Big news… our advertising campaign for Industrial Credit Union received a Spectrum Award in the $50-$150 million category at the 2009 WCUL Spectrum Awards. More importantly, the campaign helped ICU exceed their loan campaign target by 50%.

Here’s a peek at part of the campaign:

FLIR Creative Presents ART & COPY

Fall in Bellingham means it’s time for DOCTOBER – Pickford Cinema’s month-long Documentary series. FLIR Creative is proud to be sponsoring the movie Art & Copy running October 23 & 24.

Art & Copy profiles some of the most successful and memorable ad campaigns of all time as well as candid interviews with the creative minds behind them. Kenneth Turan of the LA Times said “They are both subversives and establishmentarians, salesmen and entertainers, people who believe they are in the most exciting business on Earth. They are the giants of modern advertising, and they have some alluring tales to tell.”

Check out the trailer below, and we’ll see you at the Pickford later this month.

Visit the movie site.
Visit the Pickford Cinema page for this movie.
Learn more about the Pickford Cinema’s month-long DOCTOBER event.

When driving becomes writing

Two typographers ( Pierre & Damien / plmd.me ) and a professional race car driver (Stef van Campenhoudt) collaborated to design a typeface with a car. The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman (openframeworks.cc )

Download the font here: nl.toyota.be/iqfont
More pictures here: flickr.com/photos/40243214@N05/sets/72157621047564023/

New FLIR Creative wine packaging spotted in-store

Just spotted our Avery Lane redesign at Trader Joe’s. You can also find it at Cost Cutter and Haggen.

Follow up to Marketing 101 seminar: Social Media

One of the questions I was asked by multiple people after the marketing seminar was “which social media tool is right for me and my business?” This USA Today article provides a good general summary of the social media heavy-weights giving you a starting point for your small business.

Here are my two cents to add to the article and a recap of what I said at the seminar about tracking mentions of you and your business online:

1. Set up Google Alerts for your business
2. If you don’t use Twitter, keep an eye out for you your business/organization using their search tool
3. Implement Google Analytics or some other analytic system on your website
4. Create a LinkedIn account, it’s easy and helpful

I’ll be recapping some of the other points from the seminar with blog posts over the coming week. So keep an eye on this blog or follow us on Twitter for instant notification.

New FLIR Creative Work: Ladies’ Night Out

Keep your eyes peeled this May for some new work we just finished for Downtown Bellingham Partnership promoting the upcoming Ladies’ Night Out. And if you’re a lady (no dudes allowed) you’re invited Downtown on May 29th for some shopping, sipping, and partying.